The Story of Rossana

Refined, sweet and seductive, Rossana is not just a candy: it's an icon. A classic with an unmistakable taste that has conquered the hearts and palates of millions of Italians since 1926. Discover the history of the most famous Redhead in Italy.

1926
THE BIRTH OF AN ICON

The legendary ROSSANA is born, from the genius of Luisa Spagnoli and Federico Seneca. The name comes from the lady loved by Cyrano del Bergerac, Roxanne, in the famous Rostand comedy.

30s-40s-50s
THE REDHEAD CONQUERS ITALY

In a few years Rossana spreads across Italy, winning over everyone, becoming an unparalleled classic.

60s
ROSSANA, A LOVE OF CANDY

By now Rossana has become a part of tradiEon and is the ideal candy to give away on any occasion. In these years, the Lady in Red, is re-launched with the message "Rossana, a love of Candy".

70s-80s
THE WORLD THROUGH ROSSANA
Rossana becomes a symbol of love and affection. The big ones eat it and share it while the tliIle ones play, watching the world through the red wrapping. During the Carosello, Rossana is the protagonist of numerous commercials, thus officially entering the home of many Italians.
90s-00s
AN ICON OF MADE IN ITALY
Rossana is the most loved and best known candy in Italy. The Lady in Red is now an icon of Made in Italy, ready to win over internaEonal markets.
2016
THE ORIGINAL ROSSANA
90 years aPer its birth, Rossana is sEll the same. Same shape, same taste and same wrapping. A candy loved by enEre generaEons. Rossana is bought by Fida, a historic Italian company specialized in the producEon of quality candies, that supports and re-launches the brand.
2017
A NEW TV CAMPAIGN FOR ROSSANA
Rossana becomes the best-selling candy in the Italian candy market, with special thanks to the important television campaign that was broadcast during the autumn months.
2018
ROSSANA CHOCOLATE IS BORN
Rossana Chocolate arrives! The new creamy filling, with 13% chocolate, is a unique and infinitely indulgent experience.
IMPOSTAZIONI COOKIE