{"id":413,"date":"2021-04-19T19:47:12","date_gmt":"2021-04-19T18:47:12","guid":{"rendered":"https:\/\/caramellerossana.it\/our-story\/"},"modified":"2022-04-27T15:37:47","modified_gmt":"2022-04-27T13:37:47","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.caramellerossana.it\/en\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"storia\">\n\n    <div class=\"hero section\">\n\n        <div class=\"bg-image\">\n\n            <picture>\n                <!--[if IE 9]><video style=\"display: none;\"><![endif]-->\n                <source srcset=\"\/wp-content\/uploads\/2021\/04\/rossana_story_bg.jpg\" media=\"all and (min-width: 767px)\" type=\"image\/jpeg\">\n                <source srcset=\"\/wp-content\/uploads\/2021\/04\/rossana_story_bg_0.jpg\" media=\"all and (max-width: 767px)\" type=\"image\/jpeg\">\n                <!--[if IE 9]><\/video><![endif]-->\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/04\/rossana_story_bg.jpg\">\n            <\/source><\/source><\/picture>\n\n            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/04\/rossana_story_bg.jpg\" alt=\"\">\n        <\/div>\n\n        <div class=\"info\">\n\n            <div class=\"title\">The Story of Rossana<\/div>\n            <div class=\"text\"><p>Refined, sweet and seductive, Rossana is not just a candy: it's an icon. A classic with an unmistakable taste that has conquered the hearts and palates of millions of Italians since 1926. Discover the history of the most famous Redhead in Italy.<\/p>\n<\/div>\n\n        <\/div>\n\n        <button class=\"start scroll-down\">\n            <span>Explore<\/span>\n        <\/button>\n    <\/div>\n    <div id=\"main_content\"><\/div>\n    <div class=\"section-list\">\n\n            <div class=\"story-section pos-sx\" style=\"z-index: 10;\">\n\n    <div class=\"path-top\"><\/div>\n    <div class=\"path-bottom\"><\/div>\n\n    <div class=\"container\">\n\n        <div class=\"image\">\n\n            <div class=\"img\">\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/04\/immagine-storia-13x.png\" alt=\"\">\n            <\/div>\n\n        <\/div>\n        <div class=\"year\">\n            <span>1926<\/span>\n        <\/div>\n        <div class=\"desc\">\n\n            <div class=\"info\">\n\n                <div class=\"title\">\n THE BIRTH OF AN ICON <\/div>\n                <div class=\"text\">\n                    <p>The legendary ROSSANA is born, from the genius of Luisa Spagnoli and Federico Seneca. The name comes from the lady loved by Cyrano del Bergerac, Roxanne, in the famous Rostand comedy.<\/p>\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n\n\n    <\/div>\n\n<\/div>    <div class=\"story-section pos-dx\" style=\"z-index: 9;\">\n\n    <div class=\"path-top\"><\/div>\n    <div class=\"path-bottom\"><\/div>\n\n    <div class=\"container\">\n\n        <div class=\"image\">\n\n            <div class=\"img\">\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/04\/immagine-storia-23x.png\" alt=\"\">\n            <\/div>\n\n        <\/div>\n        <div class=\"year\">\n            <span>Years<br>  30-40-50<\/span>\n        <\/div>\n        <div class=\"desc\">\n\n            <div class=\"info\">\n\n                <div class=\"title\">\n THE REDHEAD CONQUERS ITALY <\/div>\n                <div class=\"text\">\n                    <p>In a few years Rossana spreads across Italy, winning over everyone, becoming an unparalleled classic.<\/p>\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n<\/div>    <div class=\"story-section pos-sx\" style=\"z-index: 8;\">\n\n    <div class=\"path-top\"><\/div>\n    <div class=\"path-bottom\"><\/div>\n\n    <div class=\"container\">\n\n        <div class=\"image\">\n\n            <div class=\"img\">\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/04\/immagine-storia-33x.png\" alt=\"\">\n            <\/div>\n\n        <\/div>\n        <div class=\"year\">\n            <span>Years<br>  60<\/span>\n        <\/div>\n        <div class=\"desc\">\n\n            <div class=\"info\">\n\n                <div class=\"title\">\n ROSSANA, A LOVE OF CANDY <\/div>\n                <div class=\"text\">\n                    <p>By now Rossana has become a part of tradition and is the ideal candy to give away on any occasion. In these years, the Lady in Red, is re-launched with the message \"Rossana, a love of Candy\".<\/p>\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n\n\n    <\/div>\n\n<\/div>    <div class=\"story-section pos-dx\" style=\"z-index: 7;\">\n\n    <div class=\"path-top\"><\/div>\n    <div class=\"path-bottom\"><\/div>\n\n    <div class=\"container\">\n\n        <div class=\"image\">\n\n            <div class=\"img\">\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/04\/rossana-storia-4-ok.png\" alt=\"\">\n            <\/div>\n\n        <\/div>\n        <div class=\"year\">\n            <span>Years<br>  70-80<\/span>\n        <\/div>\n        <div class=\"desc\">\n\n            <div class=\"info\">\n\n                <div class=\"title\">\n THE WORLD THROUGH ROSSANA <\/div>\n                <div class=\"text\">\n Rossana becomes a symbol of love and affection. The big ones eat it and share it while the little ones play, watching the world through the red wrapping. During the Carosello, Rossana is the protagonist of numerous commercials, thus officially entering the home of many Italians. <\/div>\n\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n<\/div>    <div class=\"story-section pos-sx\" style=\"z-index: 6;\">\n\n    <div class=\"path-top\"><\/div>\n    <div class=\"path-bottom\"><\/div>\n\n    <div class=\"container\">\n\n        <div class=\"image\">\n\n            <div class=\"img\">\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/04\/step-5.png\" alt=\"\">\n            <\/div>\n\n        <\/div>\n        <div class=\"year\">\n            <span>Years<br> 90 \u2013 00 <\/span>\n        <\/div>\n        <div class=\"desc\">\n\n            <div class=\"info\">\n\n                <div class=\"title\">\n AN ICON OF MADE IN ITALY <\/div>\n                <div class=\"text\">\n Rossana is the most loved and best known candy in Italy. The Lady in Red is now an icon of Made in Italy, ready to win over international markets. <\/div>\n\n            <\/div>\n\n        <\/div>\n\n\n    <\/div>\n\n<\/div>    <div class=\"story-section pos-dx\" style=\"z-index: 5;\">\n\n    <div class=\"path-top\"><\/div>\n    <div class=\"path-bottom\"><\/div>\n\n    <div class=\"container\">\n\n        <div class=\"image\">\n\n            <div class=\"img\">\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/04\/step-6.png\" alt=\"\">\n            <\/div>\n\n        <\/div>\n        <div class=\"year\">\n            <span>2016  <\/span>\n        <\/div>\n        <div class=\"desc\">\n\n            <div class=\"info\">\n\n                <div class=\"title\">\n THE ORIGINAL ROSSANA <\/div>\n                <div class=\"text\">\n 90 years after its birth, Rossana is still the same. Same shape, same taste and same wrapping. A candy loved by entire generations. Rossana is bought by Fida, a historic Italian company specialized in the production of quality candies, that supports and re-launches the brand. <\/div>\n\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n<\/div>    <div class=\"story-section pos-sx\" style=\"z-index: 4;\">\n\n    <div class=\"path-top\"><\/div>\n    <div class=\"path-bottom\"><\/div>\n\n    <div class=\"container\">\n\n        <div class=\"image\">\n\n            <div class=\"img\">\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/04\/step-7.png\" alt=\"\">\n            <\/div>\n\n        <\/div>\n        <div class=\"year\">\n            <span>2017<\/span>\n        <\/div>\n        <div class=\"desc\">\n\n            <div class=\"info\">\n\n                <div class=\"title\">\n A NEW TV CAMPAIGN FOR ROSSANA <\/div>\n                <div class=\"text\">\n Rossana becomes the best-selling candy in the Italian candy market, with special thanks to the important television campaign that was broadcast during the autumn months. <\/div>\n\n            <\/div>\n\n        <\/div>\n\n\n    <\/div>\n\n<\/div>    <div class=\"story-section pos-dx\" style=\"z-index: 3;\">\n\n    <div class=\"path-top\"><\/div>\n    <div class=\"path-bottom\"><\/div>\n\n    <div class=\"container\">\n\n        <div class=\"image\">\n\n            <div class=\"img\">\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/04\/step-8.png\" alt=\"\">\n            <\/div>\n\n        <\/div>\n        <div class=\"year\">\n            <span>2018  <\/span>\n        <\/div>\n        <div class=\"desc\">\n\n            <div class=\"info\">\n\n                <div class=\"title\">\n ROSSANA CHOCOLATE IS BORN <\/div>\n                <div class=\"text\">\n Rossana Chocolate arrives! The new creamy filling, with 13% chocolate, is a unique and infinitely indulgent experience. <\/div>\n\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n<\/div>    <div class=\"story-section pos-sx\" style=\"z-index: 2;\">\n\n    <div class=\"path-top\"><\/div>\n    <div class=\"path-bottom\"><\/div>\n\n    <div class=\"container\">\n\n        <div class=\"image\">\n\n            <div class=\"img\">\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/04\/step-9.png\" alt=\"\">\n            <\/div>\n\n        <\/div>\n        <div class=\"year\">\n            <span>2019<\/span>\n        <\/div>\n        <div class=\"desc\">\n\n            <div class=\"info\">\n\n                <div class=\"title\">\n A special Spreadable Cream <\/div>\n                <div class=\"text\">\n An icon, a myth, a timeless goodness, an incomparable classic, a harmony of refined and seductive flavors that today unveils its sweet secret: the creamy filling of milk and hazelnuts, becomes a special spreadable cream. <\/div>\n\n            <\/div>\n\n        <\/div>\n\n\n    <\/div>\n\n<\/div>    <div class=\"story-section pos-dx\" style=\"z-index: 1;\">\n\n    <div class=\"path-top\"><\/div>\n    <div class=\"path-bottom\"><\/div>\n\n    <div class=\"container\">\n\n        <div class=\"image\">\n\n       <div class=\"img\">\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/04\/step-10.png\" alt=\"\">\n            <\/div>\n\n        <\/div>\n        <div class=\"year\">\n            <span>2022<\/span>\n        <\/div>\n        <div class=\"desc\">\n\n            <div class=\"info\">\n\n                <div class=\"title\">\n                    ROSSANA PISTACCHIO<BR>IS BORN                <\/div>\n                <div class=\"text\">\n                   From today Rossana has a green soul and a Sicilian pistachio heart! Quality and goodness enclosed in the iconic creamy heart, make Rossana the first pistachio candy.<\/div>\n\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n<\/div>\n    <\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-413","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our Story - Caramelle Rossana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.caramellerossana.it\/en\/our-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Story - 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