The Story of Rossana

Refined, sweet and seductive, Rossana is not just a candy: it's an icon. A classic with an unmistakable taste that has conquered the hearts and palates of millions of Italians since 1926. Discover the history of the most famous Redhead in Italy.

1926
THE BIRTH OF AN ICON

The legendary ROSSANA is born, from the genius of Luisa Spagnoli and Federico Seneca. The name comes from the lady loved by Cyrano del Bergerac, Roxanne, in the famous Rostand comedy.

Years
30-40-50
THE REDHEAD CONQUERS ITALY

In a few years Rossana spreads across Italy, winning over everyone, becoming an unparalleled classic.

Years
60
ROSSANA, A LOVE OF CANDY

By now Rossana has become a part of tradition and is the ideal candy to give away on any occasion. In these years, the Lady in Red, is re-launched with the message "Rossana, a love of Candy".

Years
70-80
THE WORLD THROUGH ROSSANA
Rossana becomes a symbol of love and affection. The big ones eat it and share it while the little ones play, watching the world through the red wrapping. During the Carosello, Rossana is the protagonist of numerous commercials, thus officially entering the home of many Italians.
Years
90 – 00
AN ICON OF MADE IN ITALY
Rossana is the most loved and best known candy in Italy. The Lady in Red is now an icon of Made in Italy, ready to win over international markets.
2016
THE ORIGINAL ROSSANA
90 years after its birth, Rossana is still the same. Same shape, same taste and same wrapping. A candy loved by entire generations. Rossana is bought by Fida, a historic Italian company specialized in the production of quality candies, that supports and re-launches the brand.
2017
A NEW TV CAMPAIGN FOR ROSSANA
Rossana becomes the best-selling candy in the Italian candy market, with special thanks to the important television campaign that was broadcast during the autumn months.
2018
ROSSANA CHOCOLATE IS BORN
Rossana Chocolate arrives! The new creamy filling, with 13% chocolate, is a unique and infinitely indulgent experience.
2019
A special Spreadable Cream
An icon, a myth, a timeless goodness, an incomparable classic, a harmony of refined and seductive flavors that today unveils its sweet secret: the creamy filling of milk and hazelnuts, becomes a special spreadable cream.
2022
ROSSANA PISTACCHIO
IS BORN
From today Rossana has a green soul and a Sicilian pistachio heart! Quality and goodness enclosed in the iconic creamy heart, make Rossana the first pistachio candy.